Privacy Policy

Welcome to The Peter McCormack Show (“we,” “our,” or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.petermccormack.com (“the Site”) or interact with our content.

By using this Site, you agree to the terms of this Privacy Policy.

1. Who We Are

This Site is operated by What Bitcoin Did Limited, trading as The Peter McCormack Show.

  • Registered Office: 5 Goldington Road, Bedford, Bedfordshire, MK40 3JY

  • Company Number: 11100845

  • Email: please use our contact form

We are the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following types of information:

a. Information You Provide Directly

  • Contact Information: your name, email address, or other details you provide when you contact us or subscribe to updates.

  • Podcast Interactions: comments, messages, or emails you send regarding episodes, guests, or topics.

  • Event or Newsletter Sign-ups: information you provide when registering for events or joining our mailing list.

b. Information Collected Automatically

When you visit our Site, we automatically collect:

  • Technical Data: IP address, browser type, operating system, referral source, and access times.

  • Usage Data: pages visited, time spent on the Site, and interaction patterns (via analytics tools such as Google Analytics).

  • Cookies and Similar Technologies: see Section 7 below.

c. Information from Third Parties

We may receive information about you from podcast platforms (e.g. Apple Podcasts, Spotify, YouTube) or social media services when you engage with our content there, subject to their own privacy settings.

3. How We Use Your Information

We use your personal data to:

  • Respond to your enquiries or messages.

  • Send you newsletters or updates (if you opt in).

  • Improve our website, content, and listener experience.

  • Analyse audience engagement and traffic trends.

  • Protect against spam, abuse, or unauthorised access.

  • Comply with legal obligations or defend legal claims.

We will only process your personal data when we have a lawful basis, such as your consent, a legitimate interest (e.g., improving our content), or a legal requirement.

4. How We Share Your Information

We do not sell your data. However, we may share limited information with:

  • Service Providers: such as email newsletter tools (e.g. Mailchimp), website analytics providers (e.g. Google), and podcast hosting services.

  • Legal Authorities: where required by law or to protect our rights.

  • Business Transfers: if we undergo a merger, acquisition, or restructuring.

All third-party partners are required to comply with data protection laws and use your data only for the agreed purposes.

5. Data Retention

We keep your personal data only as long as necessary for the purposes outlined above or as required by law. If you unsubscribe from our emails, your contact details will be deleted or anonymised within a reasonable timeframe.

6. Your Rights

Under UK and EU data protection law, you have the right to:

  • Access a copy of your personal data.

  • Request correction or deletion of your data.

  • Object to or restrict our processing.

  • Withdraw consent at any time (e.g., unsubscribe).

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have mishandled your data.

To exercise these rights, email us here.

7. Cookies

Our Site uses cookies to improve functionality and analyse traffic. You can control or disable cookies through your browser settings, but some parts of the Site may not function properly if you do.

8. Security

We take reasonable steps to protect your data against loss, misuse, and unauthorised access. However, no website or internet transmission is completely secure, so please take care when sharing information online.

9. External Links

Our Site may contain links to other websites (e.g., YouTube, Spotify, X/Twitter). We are not responsible for their privacy practices. Please review their policies before providing any personal data.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact Us

If you have any questions or requests about this Privacy Policy, please contact:

  • Email us here

  • Write to us at 5 Goldington Road, Bedford, Bedfordshire, MK40 3JY